Mayo Clinic Rebrand

CONTEXT:

During my time at DePaul University, I took part in "Visual Identity Systems", the class which provides students with an understanding of methodologies and strategies used for logo development, branding, and visual identity. One of the final tasks of the class was to create a brand identity for an organization. 

PROMPT:

I was to choose a fairly large organization that I can research the already established brand. I chose to go with Mayo Clinic, which is a highly accredited non-profit American academic medical center. I was to then find the way that Mayo Clinic would gain value with a rebrand. The project consists of the research done, brand identity and some relevant mockups.